How We Generated 3.43M Search Impressions and 11.8K Google Clicks for Westlink Services
A complete SEO campaign focused on strengthening technical SEO, service visibility, location targeting and organic search performance across competitive Australian markets.
3.43M
Search Impressions
11.8K
Organic Google Clicks
12-Month
Campaign
About the Business
Westlink Services is an Australian multi-service cleaning company providing professional cleaning services across multiple service areas.
Because the business offers several services across different locations, its website needed to do more than simply describe what the company does.
Google needed to clearly understand the relationship between its services, target locations and individual website pages.
The opportunity was significant, but so was the SEO complexity.
Different services needed their own search relevance. Location pages needed clearer geographic targeting. Important URLs needed stronger internal support. Technical issues also had to be addressed so search engines could properly crawl, index and understand the website.
Westlink Services needed a more organised organic search foundation that could support visibility across a much wider range of relevant searches.
Client Details
Client
Industry
Market
Campaign
Reporting Period
Data Source
Westlink Services
Cleaning Services
Australia
Organic SEO
Latest 12 Months
Google Search Console
Services Provided
● Technical SEO
● Website Structure Optimisation
● Service Page SEO
● Location SEO
● Internal Linking
● Search Intent Optimisation
● Performance Monitoring
Why They Came to Us
Westlink Services already had a genuine business, multiple services and several geographic markets to target.
The challenge was turning those business offerings into a search structure that Google could properly understand.
Several areas needed improvement.
The website contained technical and indexation issues that could affect how pages were discovered and processed by search engines.
Its URL and website structure also needed clearer organisation so individual pages had defined purposes.
Some pages had overlapping keyword targeting, which created the risk of multiple URLs competing for similar search intent.
Service pages and location pages also needed stronger optimisation so Google could more clearly connect Westlink Services with relevant services and geographic searches.
Internal linking needed improvement as well. Important pages were more valuable when connected logically to related services, locations and supporting content.
The problem was not one keyword or one page.
The website needed a more complete SEO system.
Westlink Services needed a stronger organic
search system across the entire website.
Technical and
indexation issues
Website and
URL structure
Keyword overlap
between pages
Service and
location visibility
Internal
linking gaps
Content not aligned
with search intent
How We Helped Westlink Services
We worked across the website’s technical foundation, architecture, content, service pages, location targeting and internal linking.
The objective was to give Google a clearer understanding of:
what Westlink Services offers, where those services are available, which pages should rank for particular searches and how the different parts of the website relate to each other.
Technical SEO
We addressed technical SEO and indexation
issues that could affect how search engines
discovered, crawled and understood pages.
Service Page Optimisation
Important service pages were improved
around relevant search intent.
Content Optimisation
Content was improved around services,
topics and search intent.
Performance Monitoring
Google Search Console was used to monitor
impressions, clicks, queries and page results.
Website and URL Structure
We improved the organisation of the website
so pages had clearer roles.
Location SEO
We strengthened location-focused pages
across multiple service areas.
Keyword Overlap
We reviewed pages targeting similar intent
and reduced unnecessary overlap.
Internal Linking
We strengthened connections between
relevant service, location and supporting pages.
Results Generated in 12 Months
The campaign generated substantial organic search visibility during the latest 12-month reporting period.
3.43M
Search Impressions
Westlink Services appeared
approximately 3.43 million
times Google Web Search
results.
11.8K
Organic Google Clicks
The website generated
approximately 11,800 clicks
from users discovering
Westlink Services through
Google Search.
0.3%
Average CTR
recorded an average CTR
of 0.3% across all reported
search queries and
impressions.
29.6
Average Position
average Google position of
29.6 across the complete
query set reported in Google
Search Console.
What These Results Show
The biggest outcome of the campaign was the scale of organic visibility Westlink Services developed.
During the reporting period, the website appeared approximately 3.43 million times in Google Search and generated approximately 11,800 organic clicks.
That visibility was not created by one isolated SEO change.
Technical improvements helped strengthen the website foundation.
Better website structure gave individual pages clearer purposes.
Service optimisation strengthened commercial relevance.
Location targeting expanded geographic search opportunities.
Content improvements helped pages better match relevant search intent.
Internal linking connected important pages throughout the website.
Ongoing Google Search Console monitoring provided the data needed to evaluate performance.
Together, these improvements helped Westlink Services build a significantly broader organic search presence.
organic search presence across its services,
locations and relevant search queries.
What Westlink Services Owner Says About Our SEO Work
Don’t just take our word for it. Hear directly from the business owner behind Westlink Services about the impact of working with SEO Agency for Tradies, from strengthening their online presence and local visibility to improving search performance and generating higher-quality enquiries across their service areas.
2 weeks ago
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If your business offers multiple services or targets multiple locations, simply having pages online is not enough.
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SEO Agency for Tradies helps Australian service businesses build stronger organic visibility through strategies designed around their services, locations and actual search opportunities.
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