Our SEO Process for Australian Tradies
SEO for tradies needs a clear system. We first understand your trade, services, locations, competition, and current search position, then build a campaign around the areas that can create better visibility and stronger enquiries.
1
SEO Audit
We review your website, search presence, Google Business Profile, service pages, technical setup, and enquiry paths. This shows what is working, what is weak, and where competitors are stronger.
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2
Service, Keyword & Location Mapping
We map your core services, target locations, buyer intent, and search opportunities. This defines which pages need improvement, which pages are missing, and which keywords each page should target.
3
On-Page SEO
We improve key pages so they are easier for customers and search engines to understand. This includes headings, copy, metadata, FAQs, internal links, image optimisation, trust signals, and calls-to-action.
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4
Technical SEO
We fix issues that can limit crawling, indexing, speed, and usability. This may include site structure, broken links, redirects, schema, Core Web Vitals, mobile performance, sitemaps, and page experience.
5
Google Business Profile & Local SEO
We improve local search presence through profile optimisation, business information accuracy, service categories, service areas, photos, posts, reviews, citations, and NAP consistency.
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6
Off-Page SEO & Authority Building
We build trust signals outside your website through relevant citations, local directories, industry mentions, quality backlinks, and authority-building opportunities without spam links or shortcuts.
7
Scalable Location Page Strategy
For tradies serving multiple suburbs, cities, or regions, we plan location pages carefully. Each page needs a clear purpose, useful local relevance, service alignment, and unique value.
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8
Tracking, Reporting & Ongoing Improvement
We monitor search performance, lead activity, conversion signals, and campaign progress. Reporting may include GA4, Search Console, profile insights, call tracking, form tracking, and dashboards.
Build a Clearer SEO System
A strong SEO campaign needs direction before action. If your current SEO feels unclear, inconsistent, or disconnected from real enquiries, the first step is finding the gaps.